Sector benchmark reports, diagnostic frameworks, and commercial thinking for founder-led B2B service businesses. Built from live diagnostic work. Not theory.
Each report benchmarks ten firms in a sector against the Proposition Architect framework. Anonymised. Scored. Named failure patterns identified. Free to download.
Benchmark report across ten UK HR consultancies. Average combined score: 24.3 out of 60. Not a single firm scored above 35. Three failure patterns appear in nine of the ten firms studied.
Benchmark report across ten UK FCA compliance consultancies. Named failure patterns. Individual firm diagnostics. Untaken positions identified.
Benchmark report across ten UK insurance brokers. Named failure patterns. Individual firm diagnostics. Untaken positions identified.
Practical articles on proposition design, commercial architecture, and the patterns that separate growing consultancies from stagnant ones.
Nine out of ten HR consultancies open their homepage with a description of what they do rather than the problem they solve. Here is what that costs — and what to do instead.
Most founder-led firms invest in the wrong layers of their commercial architecture. Content calendars, pricing pages, and case study collections built on a foundation that cannot hold them.
When price keeps coming up in proposals, the instinct is to lower rates or justify value harder. Both are wrong. The Comparison Trap has a different cause — and a different fix.
Displaying proof and narrating proof are not the same thing. One produces a list of credentials. The other produces belief. Most consultancy websites have the former.