Free Diagnostic
Reviewed Diagnostic

Your proposition.
Scored. Named.
Fixed sequence.

Tom Wood reviews your website and public-facing materials personally. You receive a full diagnostic report, a proposition blueprint, and a 45-minute debrief call. Delivered in 3 working days.

£495 + VAT
Delivered in 3 working days
  • ✓Full website read and commentary
  • ✓5S Proposition Score + Commercial Architecture Score (combined /60)
  • ✓Named failure pattern and root cause
  • ✓Proposition blueprint — what it should say
  • ✓Fix sequence, prioritised in the right order
  • ✓45-minute debrief call with Tom
Reviewed Diagnostic

One payment. Full diagnostic. Debrief call included.

Reviewed Diagnostic £495.00
VAT (20%) £99.00
45-minute debrief call with Tom Included
Total £594
Pay now by card → Request invoice instead
Secure payment via Stripe

Prefer to pay on invoice? Contact Tom directly

What happens after you pay

Four steps.
Three working days.

Step 01
You pay

Secure payment via Stripe. Card or invoice. You receive a confirmation email immediately. Tom receives a notification and your diagnostic begins.

Step 02
Tom reads

Tom reviews your website and all public-facing materials as a cold prospect would. He applies both frameworks personally. No AI. No templates. His own judgment on your specific business.

Step 03
Report delivered

Within 3 working days you receive a full written report. Six sections: the diagnostic, the score, what you are leaving on the table, the proposition blueprint, a different viewpoint, and the fix sequence.

Step 04
Debrief call

A 45-minute call with Tom to walk through the findings. You ask questions. Tom answers directly. You leave knowing exactly what is wrong, in what order to fix it, and whether a Full Engagement makes sense.

Tom Wood, Addoli
Tom Wood, Addoli
He reviews it himself.
Not a template.
Not a tool.

Tom Wood built a compliance consultancy from founding through to merger and exit. He knows what a broken proposition costs because he carried one, fixed it under commercial pressure, and came out the other side.

Every Reviewed Diagnostic is written by Tom personally. He reads your website as a cold prospect. He scores it against both frameworks. He names what is wrong and why. He tells you what to do about it, in the right order.

He does not run workshops. He solves proposition problems.

What clients say

Results from
real diagnostics

Professional Services
£85k
new business
“Thank you, it has really helped with my business plan. We have just won a new piece of business worth over £85,000 per annum, and our pipeline is very healthy.”
Insurance Broker
First
acquisition
“I have had some quiet time this morning and thought I would give you some feedback on the report. In short, I love it.”
Wellbeing Consultancy
Clarity
in days
“The report gave me clarity fast. You nailed the core problem and gave it structure. That is exactly what I needed.”

Christina Rittchen, Founder
Before you pay

Questions people ask first

What does the report actually look like? +
Six sections: the diagnostic (what is broken and why), the combined score out of 60, what you are leaving on the table, the proposition blueprint (what it should say), Tom's viewpoint (what you cannot see from inside), and the fix sequence (where to start, in what order, with 14-day actions). It is a complete working document, not a summary slide deck.
How is this different from the free diagnostic? +
The free diagnostic scores your self-assessment. The Reviewed Diagnostic adds Tom's full read of your actual website and materials, his personal commentary on what the score means for your specific business, a proposition blueprint, use cards, and the 45-minute debrief call. It is a different type of work, not a longer version of the same thing.
What happens in the 45-minute debrief call? +
Tom walks through the score, the named failure pattern, the proposition blueprint, and the fix sequence. You ask questions. He answers them directly. It is not a sales call. Whether a Full Engagement makes sense emerges from the conversation — it is not the purpose of it.
Can I implement it myself without further involvement? +
Yes. The report is designed for that. The fix sequence is specific, ordered, and actionable. Most clients take the report and implement it themselves. The Full Engagement is for founders who want Tom to design, write, and build the proposition rather than doing it themselves.
Can I pay on invoice rather than by card? +
Yes. Contact Tom directly and he will raise an invoice. The diagnostic begins once payment is confirmed. Turnaround is the same — 3 working days from cleared payment.
Ready to find out
what is wrong and fix it?

£495 + VAT. Delivered in 3 working days. 45-minute debrief call included.

Pay now by card →