Seven steps. One output: the specific failure pattern costing you deals and the ranked sequence for fixing it. Every diagnostic follows the same path. Every output meets the same standard.
Your lowest-scoring layer is your priority constraint. It does not matter how strong your upper layers are. A weak foundation limits everything built above it. Fix the foundation before adding more content, services, or sales activity.
We read the proposition exactly as a cold prospect encounters it. No prior knowledge, no relationship, no context. Website, homepage, services pages, LinkedIn, any public-facing material.
Five dimensions that determine whether a buyer stops, recognises themselves, and decides they have found the right partner before price enters the conversation. Each scored out of 5. Maximum 25.
Seven layers of commercial foundation, each scored independently out of 5. Maximum 35. The lowest-scoring layer is the priority constraint regardless of total score.
Every proposition failure has a root cause. We name it from four patterns so the founder can see the cause, not just the symptom: The Mirror Trap, The Wrong Invite, The Trophy Cabinet, The Comparison Trap.
Identify the single highest-priority fix. The lowest layer in the Commercial Architecture is the binding constraint. Everything above it is limited by it.
The structural rewrite. What the proposition should say when the failure pattern is resolved and the priority constraint fixed. Headline, positioning, outcomes, method, proof plan, No List.
A ranked, time-bound action plan the founder can execute without needing to hold the whole framework in their head. Not a list of improvements. A specific order, with owners and timeboxes.
It does not matter how strong your upper layers are. A weak foundation limits everything built above it.
This is the reason the fix sequence always starts at the bottom. Adding more content, services, or sales activity before fixing the lowest layer compounds the problem rather than solving it.
If any of these cannot be answered, the method has not yet produced its output.
The free diagnostic answers questions 1 through 4. The Reviewed Diagnostic answers all six.
We are not assessing logos, colours, or visual identity. We are diagnosing the commercial failure in your positioning.
No facilitated sessions, no sticky notes, no alignment exercises. A diagnostic and a ranked fix sequence.
We are not auditing your channel mix, your ad spend, or your content calendar. The proposition is the constraint.
We tell you what the proposition should say. A developer implements it. We do not manage web projects.
We fix what the proposition says before the conversation starts, not what you say once you are in it.